Strataflex
Brand Guideline
This is your compass to navigating the essence of our brand. Within this page, you’ll discover the core principles, visual elements, and tone of voice that define Strataflex.
Logo
- Logo Meaning
The StrataFlex logo embodies the essence of security, sophistication, and innovation. Crafted from the word “strata,” meaning layers or series, the logo design ingeniously incorporates a stacked shape to symbolize the multi-layered security solutions offered by the company.
The stacked layers within the logo subtly convey the concept of security layers, representing the intricate and robust authentication solutions developed by StrataFlex.
- Logo Variations
Strataflex offers two approved logo versions: Horizontal and Portrait. Opt for the Horizontal version for optimal legibility, especially in smaller formats. If space is limited, the Portrait version is the ideal choice.
- Clear Space
The visible clear-space between the logo and other elements around it should be the size of the letter ‘a’ on the wordmark, on all sides.
- Logo Care
The integrity of our logo is paramount to maintaining a strong and consistent brand identity. Any alterations to the artwork detract from its value and undermine the cohesive experience we aim to provide. Here, we showcase examples of incorrect logo usage to emphasize the importance of preserving its original form.
Do not skew or stretch logo
Do not use the 4 color logo against backgrounds that do not complement the identity.
Do not change the logo colors. skew or stretch logo
Do not add any effect to the logo.
- Logo on Backgrounds
The full-color logo variations is designed for light backgrounds and dark backgrounds, also on image areas that do not distract from its visibility. Avoid using the full-color or single-color logos against disruptive backgrounds.
Typography
- Primary Typeface
Typography plays a pivotal role in conveying our message, imbuing it with personality and reinforcing our values. Consistent typography usage is key to crafting a cohesive brand image that resonates with our audience and communicates our attitude effectively.
Made Evolve Sans is our primary typeface.
Made Evolve Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Thin
Light
Regular
Medium
Bold
Colours
- Our Colours & Hues
Core Colors
Embodying an established and sophisticated perspective, our rich core colors project strength coupled with approachability. These hues serve as the foundational palette, anchoring and harmonizing our color expressions.
Neutrals
Neutral tones act as the 'whitespace', enhancing contrast and equilibrium when paired with the core colors. They contribute to a sense of balance and clarity in our visual identity.
Highlights
Vibrant and lively, highlights punctuate our palette with bursts of energy across both cool and warm tones. While they add dynamism, it's essential to use them judiciously, ensuring they complement rather than overwhelm our overall color scheme.
- Colour Values
Midnight Blue
#140740
R20 G07 B64
C94 M96 Y23 K25
Security Blue
#130F59
R19 G15 B89
C97 M90 Y25 K11
Sky Blue
#50B8CE
R80 G184 B206
C69 M02 Y04 K0
Black
#1D1D1E
R29 G29 B30
C68 M55Y54 K65
#140740
#1B0D5E
#1E0E6D
#130F59
#1E1682
#22268E
#1D1D1E
#59595B
#747475
#AAAAAA
#E5E5E5
Logo Use Case
The Strataflex logo is suitable for digital and print media, including websites, advertisements, and promotional materials. Ensure the logo is used appropriately by maintaining its integrity and visibility across all platforms and avoiding placement on busy or distracting backgrounds.
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